BK Serial Killer Ads

I don't know what the significance or underlying message is here... Burger King is open late... Serial Killers are night owls... Serial Killers work up an appetite while killing in the middle of the night. I don't really care what the message is here, because I like'em. They were produced by an agency in Dubai called Tonic Dubai. I like the "Jason" one the best because he is my favorite slasher film killer out of this bunch...